Search Engine Marketing
Search engine marketing is the promotion of a website or web pages in search engines. This is achieved through search engine optimization and paid listings, also known as pay per click advertising. Search engine optimization is the process of achieving top rankings in organic (natural) search results for target keywords that your website is optimized for whereas pay-per-click advertising is paying for top listings in the search results page. Pay per click results are shown on the top or on the right of search results page.
Search engine optimization results are achieved in the long run whereas pay per click advertising results can be achieved overnight. To get best results we advice search engine optimization followed by pay per click advertising and website promotion. Please go to Search Engine optimization to fully understand what we do to guarantee your website best results and Pay per Click advertising to understand what we do to guarantee your campaigns high returns with minimum bids.
Search engine optimization and pay per click advertising are not enough to get high rankings in search engines. a website needs continuous promotion, .i.e link building, promotion in social networks, blog content writing, article submission to article directories, newsletter sending to potential and existing clients etc etc. go to website promotion to learn more.
Benefits of Search Engine Optimization and search engine marketing.
A high ranking in search engine results pages has become a business necessity. High rankings have been found to increase the following characteristics.
• Site traffic
• Perceived relevance
• Trust and
• High rate of conversion to sales.
Go to relevant pages for more information.